nerdie interactive

Ping Pong

Posted by: nerdieinteractive on: June 7, 2009

The emergence of social media tools have left us in a veritable frenzy keeping track of all our networks, but tools like Ping.fm make it easy to update our status on multiple networks.

In all marketing textbooks, they always drive home that the message should fit your targeted audience. So this leads me to ask, “As we market our own personal brand (bloggers, consultants, etc.) online, do we utilize these one-stop-shop social media tools?” I argue that the audience I am reaching on LinkedIn is much different than the one I am trying to reach on Facebook, and the audience I’m reaching on Facebook is different than the one I am trying to reach on Twitter. I really don’t want my professors, colleagues, peers, or future employers to really know what movie I watched recently or what I think about the last episode of So You Think You Can Dance.

While the ease of these tools is attractive, it may not be the best bet for your profession (I recall another blogger calling it the “Swiss Army knife” of marketing tools. I’m sorry I don’t know who gets the credit for this reference). Marketers, remember to target your audience before you hit ‘Enter.’

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Conan’s Twitter Tracker

Posted by: nerdieinteractive on: June 4, 2009

I’m a big, big fan of Conan O’Brien, and I was already starting to chuckle as he introduced a new bit on the Tonight Show called Twitter Tracker. The show focused on the CelebTweets from Ashton Kutcher, Dennis Haysbert from CBS’ The Unit and Major League, and Miley Cyrus. The punchline is how a mundane tweet (i.e. “Waiting in line at Starbucks”) could actually make us feel like we’re plugged into someone’s life. According to comScore, at least 9.3 million United States unique visitors were tweeting in March ’09.

The very witty and super-talented vlogger HappySlip did a similar video on how addicting it is to read Facebook updates. As a counter-point to all the hype, I ran into an old high school friend and asked if she kept in touch with anyone. She responded, “Not really. I guess I could through MySpace or Facebook, but I think those sites are a waste of time.” And I really dig Patrick Allmond’s response to Adam Ostrow’s Twitter Tracker post on Mashable: “Before you have a second life, make sure you have a first.”

Sisomo in Action

Posted by: nerdieinteractive on: June 3, 2009

A few years ago I attended Ad:Tech NYC and received a quite fancy copy of Sisomo by Kevin Roberts at Saatch & Saatchi. Now I’ll be honest: I didn’t read the book cover to cover because I was oooohing and aaaahing over the pictures. Sisomo stands for Sight, Sound, and Motion, and the concept of the book is quite simple – the shifting nature of media from print to radio to tv to the Internet has changed how and where we interact with our customers. To quote the book, “We are living in ‘The Screen Age.’ Screens for informing, entertaining, communicating, connecting, transacting and controlling. Screens for every purpose.”

Today I thought of how many screens consumers really interact with as I sat through a meeting at one of our local Convention and Visitors Bureaus. One initiative for the state tourism agency is the installation of interactive kiosks at various rest stops with tourism welcome centers. The kiosks will allow visitors to find local hotels, restaurants, etc. on the road.

Is it a completely new-fangled idea? No, many travelers already have a GPS, Blackberry, or iPhone in tow. However, it’s one more screen to reach the traveler who may not have these gadgets packed in their minivan.

Living in an Analog World

Posted by: nerdieinteractive on: June 2, 2009

Although I’ve dabbled in all forms of marketing from event planning to web analytics, I primarily call myself an online marketer. Truly, it’s what I enjoy doing.

These days it’s hard to believe advertising would be without digital marketing, and we all tout how social media is the best thing since sliced bread. Don’t get me wrong, it’s definitely a disruptive medium. But yesterday when my team and I were discussing ways to increase capture at one of our hotels, I reminded myself about the various offline touchpoints to reach consumers. As an online marketer, I forget how important it is to focus on the entire consumer experience. Sure, the reach of offline marketing will never compare to the global capabilities of digital advertising, but we can’t neglect how analog marketing can reach us during a different part of our buying process. Yes, our eyes are glued to our iPhones, Crackberries, and laptops, but we still live and breathe in a world where “analog” marketing can still make an impact.

This post from Dave’s Life in Motion blog reminds us of how great offline marketing can still be.

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First Impressions Count – Evolution of Recruitment

Posted by: nerdieinteractive on: June 1, 2009

The face of recruitment has definitely changed with the rise of social media. It’s no longer enough to submit the requisite online application or e-mailed resume. Recruiters want to see you’re connected and engaged with social media, whether it’s a LinkedIn or Twitter. And yes folks, they even check out your Facebook pages (which means take down those pics of you with the beer bong). Sure, this all seems obvious, but working your online reputation should be a consistent part of managing your career.

Check out how Rachel Esterline, the winner of Fahlgren Mortine’s Founder’s Award, used social media to land the award and her internship.

 

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