Although I’ve dabbled in all forms of marketing from event planning to web analytics, I primarily call myself an online marketer. Truly, it’s what I enjoy doing.

These days it’s hard to believe advertising would be without digital marketing, and we all tout how social media is the best thing since sliced bread. Don’t get me wrong, it’s definitely a disruptive medium. But yesterday when my team and I were discussing ways to increase capture at one of our hotels, I reminded myself about the various offline touchpoints to reach consumers. As an online marketer, I forget how important it is to focus on the entire consumer experience. Sure, the reach of offline marketing will never compare to the global capabilities of digital advertising, but we can’t neglect how analog marketing can reach us during a different part of our buying process. Yes, our eyes are glued to our iPhones, Crackberries, and laptops, but we still live and breathe in a world where “analog” marketing can still make an impact.

This post from Dave’s Life in Motion blog reminds us of how great offline marketing can still be.